Get Proven Fundraising Tactics to Grow Year-End Giving
The final 45 days of the year can account for more than 30% of annual revenue. This 5-lesson micro-course will help you grow year-end giving and make your biggest impact yet.
About NextAfter
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
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Activate your free year-end fundraising micro-course now
What fundraisers say about NextAfter resources:
"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."
- Margaret, Layne Consulting
"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"
- Anna, Lakehead University
Get the data-driven, tested, and proven training you need to increase your year-end fundraising revenue when you activate your free Year-End Fundraising Accelerator Class using the form below.
For a limited time, Amy Harrison will answer all of your questions in the comments right on the training page.
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Available Now
The 2020 Online Fundraising Year-End Playbook
In this session, you’ll learn what kinds of emails you need in your year-end fundraising toolkit to cultivate and prime your donors throughout the year-end season.
Plus, we’ll look at some specific email types to see exactly how you can write and design them in order to increase donor response.
Available Now
Giving Tuesday: An Online Fundraisers Guide to More Donations
In this Giving Tuesday focused session, you’ll see what potential Giving Tuesday has for your organization. And you’ll learn a strategy that you can implement to increase donations that’s focused on giving something to your donors before asking them to give to you.
Available Now
How to Get the Most Out of the Last Week of the Year
In the final free training session, we’ll zoom in on the final week of the year where the potential for revenue is highest. You'll learn tactics to implement in your emails, on your donation page, and across your site to increase urgency and boost revenue.
Your Year-End Training Schedule
Lesson 1
Lesson 2
Lesson 3
The 2020 Online Fundraising Year-End Playbook
Giving Tuesday: An Online Fundraisers Guide to More Donations
Getting Your Website Ready for Year-End Fundraising
Lesson 1
Lesson 2
Lesson 3
- What most fundraisers get wrong when planning year-end giving campaigns, and the thing you can do to potentially 7X your year-end revenue (lesson 1)
- How sending fewer appeals during your year-end campaign may actually lead to greater revenue — if you do this instead (lesson 2)
- A proven way to write emails that appeal to emotion and logic and inspire your donors to give generously (lesson 3)
- The single most important time to send direct appeals and how to use “inbox closers” to motivate more people to act (lesson 4)
Go beyond copy-and-paste fundraising and get research-proven tactics for growing year-end revenue with our new Year-End Accelerator micro-course.
Offered free of charge to fundraisers everywhere, this micro-course on year-end fundraising contains five 12-minute lessons, each packed to the brim with examples, data, and real-world case studies to help spark your next year-end fundraising breakthrough!
You’ll get all 5 lessons at once, giving you research-proven strategies that you can bake into your year-end fundraising plan to significantly improve year-end revenue.
Plus a lesson dedicated solely to new ideas to A/B test this year-end season.