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It’s one of the most tried and true channels to raise money. But it’s not as simple as just hitting send — at least not anymore. Simply plowing through the deluge of emails we receive every day is cause for celebration (it’s called “Inbox Zero”). So how can nonprofit organizations make sure that their emails stand out, engage our constituents, and ultimately raise the funds necessary to make a difference in the world? The answer is to effectively optimize email campaigns.

I put together this video explaining the formula that changed the way I thought about email communication. I hope it gives you ideas to instantly optimize your fundraising emails and raise more money than you thought possible.