Most nonprofits have a donation page somewhere on their website. And while many nonprofits see a steady stream of gifts come through that form, very few realize that less than 50% of the traffic that visits their donation page actually makes a gift. Why? Because in many cases, the form is not optimized. In fact, unless it has the mythical 100% conversion rate, no donation form is every fully optimized. But any nonprofit can apply a few key optimization principes to get more donations from their existing donation page.
Understanding Donation Page Optimization
In this live broadcast recording, Tim Kachuriak discusses the key principles of donation page optimization and how to apply these principles to increase donations. He shows how elements like an effective value proposition can have a drastic impact on your conversion rates, and how reducing friction in the donation process can result in more donors and dollars for your organization.
Whether you’re looking to improve your standard donation form or trying to acquire new donors in an upcoming fundraising campaign, this live broadcast will equip you with the tools you need to grow online fundraising revenue.
Download the 7 Elements of an Effective Donation Page guide.
Featured Experiments
How copy on a donation page affects the force of the value proposition
How adding one required field affects donor conversion
How reducing donation form friction affects donor conversion
How a more modern donation form user experience impacted donor conversion
How simplifying a donation form affects revenue
How reducing form friction on email acquisition affects donor conversion
How the force of the value proposition can be altered with a radical redesign
How donor-centric language affects conversion rate
How adding video to an donation page affects revenue
How a radical donation page redesign affects donor conversion
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