Google Analytics is the essential web tracking tool for online marketers and fundraisers. Without reliable analytics, you’ll never know what’s working or what to optimize.
But just having Google Analytics on your site isn’t nearly enough.
The biggest analytics challenge fundraisers tend to face is knowing how to use Google Analytics to get valuable insights. This includes knowing:
- What channels you need to track
- Which reports actually give you insightful data
- How to use your data to tell a story
What You’ll Learn In The Free Training Session
In this webinar, Chris Mercer is going to give you a Google Analytics training session where you’ll learn how to answer 7 key questions using Google Analytics including:
- What are your donors “Googling” before finding your site?
- What can you do to improve your donor journey?
- What traffic sources bring in the most donations?
- And more.
Download the Slides »
Additional Resources
MeasurementMarketing.io
Looking for more tools, insights, and training to help you get the most out of your data and analytics? Chris Mercer and MeasurementMarketigng.io are here to help.
See how they can help you get the most out of your data »
Coronavirus Response Center
In this free tool, you can look at real data from 150+ nonprofit organizations to see how the coronavirus is impacting the online fundraising efforts of nonprofits like yours. Use to analyze web traffic trends, email volume, and even look at real emails to get new ideas on how to craft your messaging.
Access the free coronavirus response tool here »
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Make sure you don’t miss the next online fundraising webinar – packed with data-driven insights, tactics, and strategies from our library of 5000+ online fundraising experiments.
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