The most effective nonprofit landing pages look a lot different than you might expect. Many “best practice” landing pages include big header images, in-line quotations, and have minimal copy so that visitors get to the form faster.
But after A/B testing over 80 nonprofit landing pages, we’ve found these “best practices” actually hurt conversion rates, and are keeping organizations from acquiring new potential donors.
The good news is that these experiments also revealed 13 essential elements that are statistically proven to lift conversion rates and help you acquire more emails and potential donors for your organization.
On August 17th at 1pm CT, Jon Powell is going to discuss these 13 elements, and demonstrate – using case studies with top nonprofit organizations – how each can improve your landing pages.
Grow Your Email File with the Free Landing Page Template
Keep the 13 proven landing page elements on your desk and around your office to remind you of each element you should include when you build your next nonprofit landing page. Download the high-resolution template using the form below.
