BUILD EFFECTIVE A/B TESTS THAT OPTIMIZE YOUR FUNDRAISING FOR BETTER RESULTS
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
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Get Your FREE Experiment Planning Workbook
CRAFTING AN ONLINE FUNDRAISING EXPERIMENT THAT WILL PRODUCE HELPFUL DONOR INSIGHTS HAS NEVER BEEN EASIER...
This thoughtfully crafted workbook...
Built from thousands of real-world fundraising experiments...
Will give you a simple, step-by-step framework for building a/b tests that'll help you tap into what inspires your donors to give.
Using this workbook, you'll learn each step to running a successful a/b test and have a point of reference each time you set one up.
"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media).
So far I am just enjoying what you are doing and thank you for it."
– Margaret Layne, Layne Consulting
What fundraisers say about NextAfter's resources...