Use this proven year-end campaign timeline to 
Grow Your Year-End Revenue

This plug-and-play framework will take the guesswork out of planning your year-end campaign so that you can cut through the clutter, grow your revenue, and move your mission forward in the year ahead.

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

© 2022 NextAfter. All Rights Reserved.   

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hello@nextafter.com

Get your FREE Year-End Email Timeline Guide Today!

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Raise more money online with your year-end campaign this year! Fill out the form below and we’ll send your free PDF guide right away!

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Over 30% of annual fundraising revenue is earned in the month of December. 

This means that your ability to fulfill your mission in the year ahead will be largely determined by how much you raise with your year-end campaign.

Get your free Year-End Fundraising Email Timeline now to guide your campaign planning efforts and raise more money by December 31st!

When you do, you will get answers to questions like:

  • What is the right mix of cultivation and solicitation emails to drive the best response rates?

  • How many emails should your campaign have? 

  • What emails should ask for money, and which ones shouldn't? 

  • What order should you put these emails in? 

  • How should I modify this timeline based on the size of my organization and the number of engaged emails that I have? 

  • And much, much more ….


There are even different timelines right-fitted to varying organization sizes. Big or small, this timeline will help you earn much more revenue with your year-end campaign.

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

– Margaret Layne, Layne Consulting