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Email Acquisition
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How Long Should Your Email Copy Be?
Do Your Donors Know You’re Talking to Them?
Measure Every Email Metric, Not Just the One You’re Testing
Build Trust With Your Donor by Testing a Different Email Sender Name
The 10 Elements of a Fundraising Email Appeal
Getting Your Email Acquisition Offer in the Right Place
Crafting a High Converting Email Acquisition Form
Choosing the Right Email Acquisition Incentive
Improving the Thought Sequence in Your Email Acquisition
