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Donor Acquisition
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7 Ways That Empathy Can Grow Your Donor File
Donation Page Optimization for Nonprofits
Turning Facebook Likes Into Donors (and Dollars)
The Master Formula for Online Fundraising Optimization
Experiment Walkthrough: How Refining the Donation Value Proposition Increased Conversion by 553.3%
Unpacking the Online Fundraising Scorecard
Optimize Your Online Fundraising
A Proven Formula to Optimize Your Email Campaigns
Using Facebook for Name (and Donor) Acquisition, Part One