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Motivation vs. Friction on Your Donation Forms
Webinars
Turning Facebook Likes Into Donors (and Dollars)
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The Power of Compounding Experiments
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The Master Formula for Online Fundraising Optimization
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Experiment Walkthrough: How Refining the Donation Value Proposition Increased Conversion by 553.3%
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Exploring Donor Motivation
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What a 30% Drop in Conversion Taught Us About Credibility, a Signature, and Where to Place the Ask
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How Visually Increasing Urgency in an Email Increased Response Rate by 51.1%
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How Clarifying the Value Proposition Led to a 86% Increase in Donations for CaringBridge