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Mini Manifesto: Against “Best Practices”
Using Data to Cut Through the Clutter in Year-End Campaigns
Unpacking the Online Fundraising Scorecard
“How Can I Improve My Donation Page?”
Determining the Right Email Copy Length for Hillsdale College
What a 30% Drop in Conversion Taught Us About Credibility, a Signature, and Where to Place the Ask
How Visually Increasing Urgency in an Email Increased Response Rate by 51.1%
How The Heritage Foundation Increased Revenue Per Visitor by 31%
8 Questions With Josh Eboch of Team Cornyn
