A/B Testing & Optimization Archives - Page 6 of 7 - NextAfter

Filtering and sorting

Mini Manifesto: Against “Best Practices”

Using Data to Cut Through the Clutter in Year-End Campaigns

Unpacking the Online Fundraising Scorecard

“How Can I Improve My Donation Page?”

Determining the Right Email Copy Length for Hillsdale College

What a 30% Drop in Conversion Taught Us About Credibility, a Signature, and Where to Place the Ask

How Visually Increasing Urgency in an Email Increased Response Rate by 51.1%

How The Heritage Foundation Increased Revenue Per Visitor by 31%

8 Questions With Josh Eboch of Team Cornyn