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A/B Testing & Optimization
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A/B Testing for Nonprofits
Podcasts
Optimizing Annual Giving with Quentin Fincaryk from Trinity Western University – The Generosity Freakshow
Blogs
A/B Testing Guide for Non-Profits
Podcasts
Behavioral Economics with Nate Andorsky from Creative Science – The Generosity Freakshow
Blogs
Even Tests Can Become Fundraising Lore — So Always Go Back to the Data
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The Most Important Online Fundraising Lessons from 1000 Experiments
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4 Experiments to Help You Think Differently About Online Fundraising
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Discovering Why Your Donors Give
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The Power of Perpetual Optimization