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Discovering Why Your Donors Give
The Power of Perpetual Optimization
Choosing the Right Email Acquisition Incentive
The Fundraiser’s Creed, Article Three: Testing Trumps Speculation
You Are NOT a Fundraising Expert…and Neither Am I
What Facebook Ad Optimization Taught Us About Visitor Motivation
What We Learned About Click Through Rate Through Hundreds of Email Tests
Experiment Walkthrough: How Refining the Donation Value Proposition Increased Conversion by 553.3%
The Epiphany of Online Optimization
