Grow your revenue with digital-first fundraising

NextAfter is a digital-first agency.

While most agencies try to figure out how to add digital into the mix, we put digital in a position to lead. In our rapidly changing world, a digital-first strategy creates a significant competitive advantage for nonprofit organizations that want to grow.

A digital-first strategy provides significant efficiencies when it comes to acquiring new donors.

It enables you to rapidly market-test different offers and messages to gather near-instant feedback. This allows you to refine and optimize your fundraising messages, offers, and targeting strategies before having to make larger capital investments into donor acquisition.

As a team of seasoned digital natives, we take a rigorous approach to help you grow revenue using 4 steps:

See How We Can Help You Grow Your Fundraising

Working with NextAfter is very much a collaborative partnership. Together, we become students of the donors so they can teach us everything about what works at inspiring more people to give.

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Step 1

Understanding your donors using data

Complete donor data analysis

Our team of data scientists will stitch together your data from multiple sources (web analytics, email, CRM, social) to give you a clear path toward growth.

Mapping your donation experience

Next, we’ll identify opportunities to optimize every touchpoint by dissecting every creative element of your digital fundraising program.

“NextAfter’s creative ideas, influence, and testing have changed the way we approach our messaging in emails, web content, social advertising, and more.”

Paul Eaton Communications Director, Harvest Ministries

STEP 2

Charting a path to revenue growth

Delivering a strategic plan

Based on our forensic analysis, we’ll give you a 3-year, thorough, and actionable digital fundraising roadmap that you can implement.

Designing an experimentation plan

Testing is essential to ongoing learning and growth. We’ll develop an a/b testing plan to help you increase your results and better understand your donors.

Matt Schlientz: Vice President for Marketing at Hillsdale College

The NextAfter team has been an incredible partnership for us. They are all about optimization and achieving results.

Step 3

Implementing digital first-strategies

Acquiring new donors

Content marketing drives donor acquisition. We’ll help you implement efficient donor acquisition campaigns that leverage your content across a portfolio of digital advertising channels.

Optimizing key metrics for revenue growth

Traffic, conversion rate, and average gift size are the three key metrics that influence online revenue. We’ll implement strategies to systematically impact each metric to maximize your revenue.

Cultivating, upgrading, and retaining donors

The journey doesn’t end with a single donation. We’ll develop cultivation strategies to improve retention, upgrades, and lifetime value.

Step 4

Perpetual learning & optimization

Researching the latest fundraising strategies

Digital fundraising is always evolving. That’s why each year we give online donations to hundreds of organizations so that we can continue to identify new ideas worth testing.

Testing new ideas through experimentation

All of our strategies are based on lessons learned from over 2,500+ fundraising experiments. We’ll continuously test new ideas to prove what works to grow your revenue.

Want us to help you grow your fundraising revenue?

Great! But first let’s see if our approach is the right fit for you. Our model is not right for every organization. And we will never try to sell you or convince you otherwise. Learn more about engaging with NextAfter.

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