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Browse experiments by goal

Reach more people

Key Metrics | Web Traffic
How a personalizing the “envelope” of an email affects open rate
329.8% lift
How video ads affect email acquisition rate for a free course
-37.1% drop
How first-name personalization affects email engagement
270.1% lift

Acquire more donors

Key Metrics | Conversion Rate
How a visual reminder of a daily goal impacts donor conversion
90.8% lift
How a simplified decision process and contextual landing page design affects conversion
14.4% lift

Raise more money

Key Metrics | Revenue
How sticky bars affect conversion in non-match periods
13.1% lift
How rolling out a recurring gift pop-out on all donation pages impacts donor conversion.
24.3% lift
How an open field on a donation form affects donor conversion rate
125.9% lift
Remember An experiment with a negative result can teach you just as much as a positive one.

Explore the research studies

The State of Nonprofit Donation Pages

A free report looking at the online giving experience of 203 nonprofit organizations.

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Optimize Your Team and Improve Your Results Using Human Data

Discover what key traits help nonprofit employees succeed and learn practical strategies to get the right people in the right roles.

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Browse the whole experiment library

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Run, track, and analyze your own fundraising experiments

See your experiments, learnings, and online fundraising success in one place using WinstonKnows – the same platform we use to track experiments and online fundraising learnings.

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We think testing, learning, and sharing is so crucial to growing your fundraising that we’ve made this tool available to you for free.

Share your success story

Ran a cool experiment? Optimized the giving experience? Crushed a year-end campaign? We’d love to hear it, learn from it, and share it with others.

Unleashing the most generous generation in the world is a big vision and we can’t do it alone. We would love to share your story but don’t worry, we won’t share it without your permission.

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