How offering something with a higher perceived value impacts name acquisition
Experiment ID: #3232
FamilyLife
Experiment Summary
Ended On: 02/21/2018
FamilyLife wanted to take advantage of the traffic to their homepage for name acquisition. In order to increase conversion on the subscribe button at the top of their page, they tested offering the free online course instead of a general subscribe button. In both instances, the person was taken to a page to complete their registration once they clicked the button. Design elements remained the same.
Research Question
Does offering something of value in a sticky bar increase email acquisition over a general subscribe header?
Design
C: General Subscribe
Array
(
[0] => Array
(
[ID] => 63615
[id] => 63615
[title] => General_Subscribe.jpg
[filename] => General_Subscribe-3.jpg
[filesize] => 7736
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[link] => https://www.nextafter.com/experiments/how-offering-something-with-a-higher-perceived-value-impacts-name-acquisition/attachment/general_subscribe-jpg-6/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => general_subscribe-jpg-6
[status] => inherit
[uploaded_to] => 14705
[date] => 2024-08-09 16:22:36
[modified] => 2024-08-09 16:22:36
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 753
[height] => 60
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-300x24.jpg
[medium-width] => 300
[medium-height] => 24
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[medium_large-width] => 640
[medium_large-height] => 51
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[large-width] => 640
[large-height] => 51
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[1536x1536-width] => 753
[1536x1536-height] => 60
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[2048x2048-width] => 753
[2048x2048-height] => 60
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-50x4.jpg
[admin-width] => 50
[admin-height] => 4
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[full-width] => 753
[full-height] => 60
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-372x30.jpg
[thumb_372-width] => 372
[thumb_372-height] => 30
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[single_post_thumbnail-width] => 753
[single_post_thumbnail-height] => 60
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-32x3.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 3
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-48x4.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 4
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-64x5.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 5
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-128x10.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 10
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-122x10.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 10
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-153x12.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 12
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-130x10.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 10
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-232x18.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 18
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-544x43.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 43
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-271x22.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 22
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-271x22.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 22
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-272x22.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 22
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-372x30.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 30
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-372x30.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 30
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-385x31.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 31
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-416x33.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 33
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-448x36.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 36
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[thumb_448_410_retina-width] => 753
[thumb_448_410_retina-height] => 60
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-574x46.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 46
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[thumb_776_395-width] => 753
[thumb_776_395-height] => 60
) ) [1] => Array
(
[ID] => 63616
[id] => 63616
[title] => I_Still_Do_Offer.jpg
[filename] => I_Still_Do_Offer-3.jpg
[filesize] => 7086
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[link] => https://www.nextafter.com/experiments/how-offering-something-with-a-higher-perceived-value-impacts-name-acquisition/attachment/i_still_do_offer-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => i_still_do_offer-jpg-7
[status] => inherit
[uploaded_to] => 14705
[date] => 2024-08-09 16:22:37
[modified] => 2024-08-09 16:22:37
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 745
[height] => 59
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-300x24.jpg
[medium-width] => 300
[medium-height] => 24
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[medium_large-width] => 640
[medium_large-height] => 51
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[large-width] => 640
[large-height] => 51
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[1536x1536-width] => 745
[1536x1536-height] => 59
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[2048x2048-width] => 745
[2048x2048-height] => 59
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-50x4.jpg
[admin-width] => 50
[admin-height] => 4
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[full-width] => 745
[full-height] => 59
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-372x29.jpg
[thumb_372-width] => 372
[thumb_372-height] => 29
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[single_post_thumbnail-width] => 745
[single_post_thumbnail-height] => 59
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-32x3.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 3
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-48x4.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 4
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-64x5.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 5
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-128x10.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 10
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-122x10.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 10
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-153x12.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 12
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-130x10.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 10
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-232x18.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 18
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-544x43.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 43
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-271x21.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 21
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-271x21.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 21
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-272x22.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 22
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-372x29.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 29
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-372x29.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 29
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-385x30.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 30
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-416x33.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 33
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-448x35.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 35
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[thumb_448_410_retina-width] => 745
[thumb_448_410_retina-height] => 59
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-574x45.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 45
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[thumb_776_395-width] => 745
[thumb_776_395-height] => 59
) ) )
T1: I Still Do Offer
Array
(
[0] => Array
(
[ID] => 63615
[id] => 63615
[title] => General_Subscribe.jpg
[filename] => General_Subscribe-3.jpg
[filesize] => 7736
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[link] => https://www.nextafter.com/experiments/how-offering-something-with-a-higher-perceived-value-impacts-name-acquisition/attachment/general_subscribe-jpg-6/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => general_subscribe-jpg-6
[status] => inherit
[uploaded_to] => 14705
[date] => 2024-08-09 16:22:36
[modified] => 2024-08-09 16:22:36
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 753
[height] => 60
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-300x24.jpg
[medium-width] => 300
[medium-height] => 24
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[medium_large-width] => 640
[medium_large-height] => 51
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[large-width] => 640
[large-height] => 51
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[1536x1536-width] => 753
[1536x1536-height] => 60
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[2048x2048-width] => 753
[2048x2048-height] => 60
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-50x4.jpg
[admin-width] => 50
[admin-height] => 4
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[full-width] => 753
[full-height] => 60
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-372x30.jpg
[thumb_372-width] => 372
[thumb_372-height] => 30
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[single_post_thumbnail-width] => 753
[single_post_thumbnail-height] => 60
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-32x3.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 3
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-48x4.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 4
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-64x5.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 5
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-128x10.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 10
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-122x10.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 10
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-153x12.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 12
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-130x10.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 10
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-232x18.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 18
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-544x43.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 43
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-271x22.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 22
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-271x22.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 22
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-272x22.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 22
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-372x30.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 30
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-372x30.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 30
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-385x31.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 31
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-416x33.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 33
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-448x36.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 36
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[thumb_448_410_retina-width] => 753
[thumb_448_410_retina-height] => 60
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3-574x46.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 46
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/General_Subscribe-3.jpg
[thumb_776_395-width] => 753
[thumb_776_395-height] => 60
) ) [1] => Array
(
[ID] => 63616
[id] => 63616
[title] => I_Still_Do_Offer.jpg
[filename] => I_Still_Do_Offer-3.jpg
[filesize] => 7086
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[link] => https://www.nextafter.com/experiments/how-offering-something-with-a-higher-perceived-value-impacts-name-acquisition/attachment/i_still_do_offer-jpg-7/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => i_still_do_offer-jpg-7
[status] => inherit
[uploaded_to] => 14705
[date] => 2024-08-09 16:22:37
[modified] => 2024-08-09 16:22:37
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 745
[height] => 59
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-300x24.jpg
[medium-width] => 300
[medium-height] => 24
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[medium_large-width] => 640
[medium_large-height] => 51
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[large-width] => 640
[large-height] => 51
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[1536x1536-width] => 745
[1536x1536-height] => 59
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[2048x2048-width] => 745
[2048x2048-height] => 59
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-600x400.jpg
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-600x600.jpg
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-700x700.jpg
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-50x4.jpg
[admin-width] => 50
[admin-height] => 4
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[full-width] => 745
[full-height] => 59
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-372x29.jpg
[thumb_372-width] => 372
[thumb_372-height] => 29
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[single_post_thumbnail-width] => 745
[single_post_thumbnail-height] => 59
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-32x3.jpg
[thumb_32_32-width] => 32
[thumb_32_32-height] => 3
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-48x4.jpg
[thumb_48_48-width] => 48
[thumb_48_48-height] => 4
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-64x5.jpg
[thumb_64_64-width] => 64
[thumb_64_64-height] => 5
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-128x10.jpg
[thumb_128_128-width] => 128
[thumb_128_128-height] => 10
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-122x10.jpg
[thumb_122_67-width] => 122
[thumb_122_67-height] => 10
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-153x12.jpg
[thumb_153_153-width] => 153
[thumb_153_153-height] => 12
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-130x10.jpg
[thumb_130_163-width] => 130
[thumb_130_163-height] => 10
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-232x18.jpg
[thumb_232_177-width] => 232
[thumb_232_177-height] => 18
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-544x43.jpg
[thumb_272_325-width] => 544
[thumb_272_325-height] => 43
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-271x21.jpg
[thumb_271_346-width] => 271
[thumb_271_346-height] => 21
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-271x21.jpg
[thumb_271_271-width] => 271
[thumb_271_271-height] => 21
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-272x22.jpg
[thumb_272_172-width] => 272
[thumb_272_172-height] => 22
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-372x29.jpg
[thumb_372_461-width] => 372
[thumb_372_461-height] => 29
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-372x29.jpg
[thumb_372_500-width] => 372
[thumb_372_500-height] => 29
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-385x30.jpg
[thumb_385_270-width] => 385
[thumb_385_270-height] => 30
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-416x33.jpg
[thumb_416_241-width] => 416
[thumb_416_241-height] => 33
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-448x35.jpg
[thumb_448_410-width] => 448
[thumb_448_410-height] => 35
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[thumb_448_410_retina-width] => 745
[thumb_448_410_retina-height] => 59
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3-574x45.jpg
[thumb_574_382-width] => 574
[thumb_574_382-height] => 45
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/I_Still_Do_Offer-3.jpg
[thumb_776_395-width] => 745
[thumb_776_395-height] => 59
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | General Subscribe | 0.17% | ||
| T1: | I Still Do Offer | 0.25% | 47.2% | 99.3% |
This experiment has a required sample size of 25,273 in order to be valid. Since the experiment had a total sample size of 96,120, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 47.2% increase in conversion rate
× 0% increase in average gift
Key Learnings
Offering the online course in the header increased acquisition by 47%. By offering the online course, we not only offered people something with a higher perceived value, but the copy brought clarity to what the offer was. These two factors increased the appeal of the offer and as a result more people were motivated to convert and get the offer.