About NextAfter

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

5810 Tennyson Parkway, Suite 102, Plano, TX 75024

hello@nextafter.com

A lot of fundraisers don’t consider donor acquisition as part of the donor retention process. Which could be a problem…

In PART 2 of our ongoing Online Donor Retention Study, you’ll learn how what you do at the time of someone’s first donation can have a huge impact on downstream retention rates.

In this free report, you’ll get all the findings from our study, plus a few “low effort” optimizations you can make to your acquisition efforts that can lead to improved retention.

You’ll get new and proven ideas based on our “mystery donor” analysis of 211 nonprofits, including:

Why recurring giving is your biggest retention win — and how to boost recurring gifts.
How friction in your donation process could be “killing retention at the root.”
Why the first week after someone’s first donation is critical to retention — and the one thing most nonprofits do that makes donors feel “ghosted” and less likely to give again
And much, much more!

Get your free copy now

Fill out the form below to get your free copy of the new Donor Retention Report, Part 2 sent directly to your inbox. The study will equip you with key insights, new ideas, and proven tactics to improve your online donor retention.

fundraisers have downloaded and trust NextAfter's free resources.

65,240

A forensic analysis of how the donor acquisition strategies of 211 nonprofits affect donor retention

Are your donor acquisition tactics harming long-term retention?

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media).

So far I am just enjoying what you are doing and thank you for it."

– Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's research...

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

65,240

fundraisers have downloaded and trust NextAfter's free resources.