About NextAfter
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
© 2024 NextAfter. All Rights Reserved.
5810 Tennyson Parkway, Suite 102, Plano, TX 75024
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Part 1: Value Proposition
Learn how to position your organization and craft your message in a way that creates an emotional connection with your donors so that they have longterm affinity for your cause.
How a nonprofit’s value proposition can impact donor retention
How value-centric fundraising AND investment in recurring giving are essential to greater retention rates
How small tweaks to donation page copy can make a dramatic impact on total donations
And mush more!
Get your free copy of The Comprehensive Online Donor Retention Benchmark Report
Fill out the form below to get your free copy of the new Donor Retention Report sent directly to your inbox. The study will equip you with key insights, new ideas, and proven tactics to improve your online donor retention.
fundraisers have downloaded and trust NextAfter's free resources.
65,240
The Online Donor Retention Report
Get the 5-part analysis of how the fundraising of 211 nonprofits impacts donor retention.
"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media).
So far I am just enjoying what you are doing and thank you for it."
– Margaret Layne, Layne Consulting
What fundraisers say about NextAfter's research...
"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"
- Anna, Lakehead University
65,240
fundraisers have downloaded and trust NextAfter's free resources.
Part 2: Donor Acquisition
Retention begins the moment someone makes their first gift. In part 2 of our ongoing donor retention study, you’ll learn how what you do at the point of acquisition can have a huge impact on downstream retention and LTV, plus a few “low effort” optimizations you can make to your acquisition efforts to boost retention.
Why recurring giving is your biggest retention win — and how to boost recurring gifts.
How friction in your donation process could be “killing retention at the root.”
Why the first week after someone’s first donation is critical to retention — and the one mistake you should never make if you want your donors to give a second gift.
And much more!
Part 3: New Donor Onboarding
How and what you’re communicating with your donors within the first 90 days can affect your retention rate. In part 3 of our ongoing donor retention study, you’ll learn how the style of communicating with someone following their 90 days can impact downstream rates.
In this free report, you’ll get all the findings from our study, plus a simple template that will help you onboard your donors in their first 30 days.
You’ll get new and proven ideas based on our “mystery donor” analysis of 211 nonprofits, including:
How using a multi-channel strategy to communicate with your donors can increase the value of your donor.
How having engaging action-oriented cultivation content can contribute to higher retention rates.
Why inviting your donors to have conversations can lead to more retained donors.
And much more!
Part 4: Year-End Fundraising
The last 45 days of the year are crucial for fundraising across the industry, as everyone is simultaneously striving to secure essential funds.
In part 4 of our ongoing Online Donor Retention Study, you'll discover how organizations online and offline communication during the year end season may impact their donor retention.
This free report includes all the findings from our study, along with tested strategies to cut through the noise during year end.
You’ll get new and proven ideas based on our “mystery donor” analysis of 211 nonprofits, including:
- Communicating to their online donors, via online and offline channels.
- Using communication trends related to both Giving Tuesday and the last week of the year.
- Using communication strategies to impact their overall donor retention performance.
