Coronavirus
Nonprofit Fundraising Response
About NextAfter
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
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"How should our organization respond to the coronavirus?"
This has been one of the most common questions being asked by nonprofit fundraisers and marketers. But the truth is that no one truly knows what the "correct" response is.
The good news is that data can give us new fundraising and marketing insights to test during this time.
In the charts below, you'll find the latest
- Nonprofit web traffic trends
- COVID-19 related email volume and examples
- Resources to help you improve your fundraising
Nonprofit Fundraising Data to Help You Respond During the COVID-19 Crisis
What would you like to see?
Nonprofit Website Traffic Trends
How Nonprofit Website Traffic Is Being Affected by COVID-19
Through the NextAfter Online Benchmark report, we have access to over 90 different nonprofit's web analytics. It is a different set of organizations than what is displayed above but the insights are still enlightening.
Nonprofit Email Volume Trends
Other Resources to Help Your Fundraising Efforts
Just because your communication and fundraising calendar may look different during this pandemic, that doesn't mean that prior research and learnings should get tossed out.
Below, you will find additional resources that can help you craft more human and empathetic fundraising communication – all based on testing, experimentation, and first-hand research.
Get New Updates About Nonprofit Coronavirus Response
Want to stay up-to-date on the latest trends, insights, and ideas related to fundraising during the coronavirus pandemic? Get email updates on the latest ideas from NextAfter's team of data analysts and optimizers – as well as new additions to the dashboard and data tools – by filling out the form below.
Where should we send your updates?
Aggregate Donor Inbox
As part of our mystery donor studies, we will often subscribe and donate to a wide variety of organizations. Their communications all feed into a single inbox we call the "Aggregate Donor Inbox."
Now you can know what others in the industry are doing related to COVID-19.
Nonprofit Email Examples Mentioning Coronavirus
Sometimes seeing the communication from other organizations can inspire a new messaging idea to test with your own audience. Below, you can sort through various email examples from real nonprofits that are addressing coronavirus in their communication.
Coronavirus Related Resources
Livestream Fundraising & COVID-19 w/ Michael Wasserman of Tiltify [Podcast]
Fundraising During the Corona Outbreak: Answers to 5 Pressing Questions [Article]
The State of Nonprofit Email Cultivation [Research Study]
Responsive Fundraising w/ Gabe Cooper of Virtuous [Podcast]
Email Fundraising Optimization [Certification Course]
In such a time of crisis, being human and empathetic with your communication is more important than ever. This email certification course will teach you tested and proven strategies to create humanized email fundraising campaigns that also lead to more donors and revenue.
Going Deeper with Online Fundraising
Get 50% Off Unlimited Access to All Certification Courses with a Membership
If you have a bit more time on your hands while working remotely, you can hone your skills and learn new strategies to grow your online fundraising. Right now, you can get 50% off a membership which gives you unlimited access to every NextAfter Institute certification course.
Use the code LEARNATHOMEJOIN at checkout to get 50% off.
Use the code LEARNATHOMETRY at checkout to get your first NextAfter Institute course for free.
A Discussion About COVID-19 and Its Impact on Online Fundraising [Webinar]
See how COVID-19 is impacting the online fundraising strategies of nonprofit organizations like your own in a free, on-demand webinar with Tim Kachuriak of NextAfter.
COVID-19 Direct Mail Fundraising Impact Reports from Merkle [Downloadable Reports] »
How to Launch a Virtual Conference for Lead Gen and Customer Acquisition [Article] »
Woodrow Rosenbaum on Giving Tuesday Insights and Charitable Giving in Down Economies [Podcast] »
We're gathering the latest nonprofit email data. This may take a moment.
We're gathering the latest nonprofit web traffic data. This may take a moment.
We're pulling in the latest nonprofit email examples. This may take a moment.
Want to add your nonprofit to the COVID-19 dashboard?
We’re working on a way for you to add your organization to the dashboard and help others learn how to communicate online during this pandemic.
Other Coronavirus Related Resources
How tailoring your ask to the COVID-19 (Coronavirus) crisis impacted donor conversion rate
COVID-19 Related Experiments
How relevant, non-specific “crisis” language affects conversion
How maximizing congruence between the offer and donation page impacts donor conversion rate