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email

1.3% lift

How a relevant subject line affected open rates for a newsletter

June 10, 2021 Element tested: email Email Fundraising Email Fundraising | Subject Line subject line
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 1.3
Approaching Validity

How a question versus a problem at the beginning of an email affects click rates

June 15, 2021 Element tested: body copy email fear of loss
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 -11.8
17.6% lift

How a text link instead of a button impacted email clickthrough rate

June 22, 2021 Element tested: call to action email hyperlink
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 17.6
Not Valid

Will a more personal email inviting people to a webinar increase engagement and signups?

June 14, 2021 Element tested: email Key Metrics | Conversion Rate
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 3.9
Not Valid

How a simple text email affects click rates on a content offer email

June 14, 2021 Element tested: design email Key Metrics | Conversion Rate
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 -9.2
Not Valid

How expanding the value proposition in a monthly donation ask email affects click rate

June 22, 2021 Element tested: email Value Proposition
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 31.0
101.4% lift

How specificity in impact and in the ask affects email conversion rate

July 31, 2020 Element tested: email Email Fundraising Key Metrics | Conversion Rate specificity
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 101.4