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email

-64.9% drop

How using an email forward can affect response rates

October 31, 2022 Element tested: email Email Acquisition
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 -64.9
38.8% lift

How email send time affects clickthrough rate

October 31, 2022 Element tested: click through rate email
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 38.8
6.9% lift

How sending a daily newsletter earlier in the day impacted clicks

January 30, 2023 Element tested: click rate email Newsletter
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 6.9
37.4% lift

Will a HTML designed email achieve a higher click rate than a plain-text email

March 16, 2023 Element tested: click rate email
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 37.4
54.8% lift

How including a first name personalization in the subject line of a recurring donor cultivation email affects open rates

June 7, 2021 Element tested: email Email Fundraising Email Fundraising | Subject Line personalization subject line
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 54.8
15.8% lift

How increased specificity in a subject line affects open rate

June 9, 2021 Element tested: email Email Fundraising Email Fundraising | Subject Line subject line
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 15.8
Not Valid

How using communal language in an email appeal impacts clicks

June 7, 2021 Element tested: Communal Language email Email Fundraising
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 3.9
4.9% lift

How raw links instead of buttons impact click rate

June 7, 2021 Element tested: email Email Fundraising raw links
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 4.9
Not Valid

How a subject line test impacted open rates on a high urgency campaign

June 7, 2021 Element tested: email Email Fundraising Email Fundraising | Subject Line subject line
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 0.7