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Not Valid

How adding donor cultivation stories on top of a campaign appeal schedule of emails impacted revenue

November 2, 2021 Element tested: cultivation email
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 -1.9
Not Valid

How the sender of cultivation emails during a campaign performed when soliciting for gifts

November 2, 2021 Element tested: cultivation email email sender
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 -12.3
80.7% lift

IAS – General Email – April 2021

June 21, 2021 Element tested: body copy email Value Proposition
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 80.7
Not Valid

How personalizing the Working Preacher fall campaign email effected the donor conversion rate

November 23, 2021 Element tested: email personalization
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 -5.6
62.8% lift

How asking for a gift less than a previous contribution impacts a fiscal year end campaign

August 16, 2022 Element tested: downgrade email high urgency
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 62.8
-27.3% drop

Will Having the Subject Line of “Flash Sale: Today Only” vs “Discount Ends at Midnight Subject Line” Lead to More Clicks

August 24, 2022 Element tested: click through rate email subject line
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 -27.3
71.4% lift

How simplifying a cultivation email template impacted clicks

August 18, 2022 Element tested: click through rate cultivation email multi-offer campaign
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 71.4
Not Valid

How offering a survey about cards changed response rates

September 26, 2022 Element tested: click through rate email
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 -1.3
30.3% lift

How adding preview links to a digest email increases click throughs

September 26, 2022 Element tested: body copy email Key Metrics | Conversion Rate Newsletter
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 30.3