let us help

email

12.6% lift

Impact of First Name personalization in the subject line

November 16, 2021 Element tested: email Email Fundraising | Subject Line open rate personalization
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 12.6
48.9% lift

IAS – General Email – March 2021

June 10, 2021 Element tested: design email Email Fundraising Email Fundraising | Sender sender
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 48.9
48.9% lift

IAS – General Email – March 2021

June 10, 2021 Element tested: design email Email Fundraising Email Fundraising | Sender sender
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 48.9
66.6% lift

IAS – General Email – February 2021

June 10, 2021 Element tested: design email Email Fundraising Email Fundraising | Sender sender
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 66.6
Not Valid

How running a brief cultivation series impacted the amount NIO ticket revenue by a sale deadline

August 24, 2021 Element tested: cultivation email
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 22.6
51.5% lift

How identity language in a fiscal year end campaign email affects donor conversion

August 9, 2021 Element tested: email emotional language Value Proposition
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 51.5
59.5% lift

How including the first survey question in an email impacted clickthrough rate

August 16, 2021 Element tested: design email Friction micro ask
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 59.5
Approaching Validity

How asking for less impacted overall revenue

October 8, 2021 Element tested: email Key Metrics | Revenue
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 31.3
Not Valid

IAS – General Email (September 2021)

November 2, 2021 Element tested: email email sender
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 -8.4