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Donation Pages

-36.9% drop

How minimized navigation and design affects conversion

June 10, 2021 Element tested: design donation page Donation Pages headline layout
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 -36.9
920.0% lift

How an offer-focused welcome series impacts donor conversion rate

June 21, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 920.0
Not Valid

How expanding the value proposition on the primary donation page impacts donor conversion

June 11, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate
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 1.6
Not Valid

How communicating what the benefits are to the donor impacts donor conversion

June 21, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 46.2
-13.9% drop

How adding a personalized call-out for recurring giving impacts donor conversion

June 22, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -13.9
18.7% lift

How communal language affects clickthrough rate on a recurring giving popup

June 14, 2021 Element tested: Communal Language Donation Pages Key Metrics | Conversion Rate pop-up Recurring Giving
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 18.7
11.9% lift

How communal language on a donation page affects revenue

June 10, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 11.9
-65.7% drop

How removing branding and social proof to simplify a petition impacted donor conversion rate

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 -65.7
90.8% lift

How simplifying petition language impacted revenue

September 22, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 90.8