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Donation Pages

Not Valid

Does the signer on a Dear Reader impact donation rate?

January 4, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 -49.1
Approaching Validity

How a two-step donation form impacts donor conversion on mobile devices during year-end

June 14, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate mobile
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 21.9
40.7% lift

How showing the impact of a donor’s gift on each array button impacted revenue

June 22, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 40.7
-9.5% drop

How presenting a micro-ask instead of a direct donation ask in a giving widget impacts donor conversion

June 14, 2021 Element tested: Donation Pages tribute widget
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 -9.5
Approaching Validity

How the way the gift frequency section on the the primary donation page is presented impacts conversion during year-end

June 14, 2021 Element tested: Donation Pages
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 4.6
-75.2% drop

How communal language affects donor conversion rate from a recurring popup

June 14, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -75.2
69.5% lift

How an ipad image versus a book image affects email conversion rates for an eBook offer

June 14, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate
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 69.5
81.7% lift

How a “one click” donation experience impacted giving from current donors

June 10, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 81.7
Approaching Validity

How communal language affects donor conversion rate during a matching gift campaign

June 21, 2021 Element tested: Communal Language Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue Value Proposition
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 11.5