let us help

Donation Pages

Approaching Validity

How a two-step donation form impacts donor conversion on mobile devices during year-end

June 14, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate mobile
View the experiment
 21.9
40.7% lift

How showing the impact of a donor’s gift on each array button impacted revenue

June 22, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
 40.7
-9.5% drop

How presenting a micro-ask instead of a direct donation ask in a giving widget impacts donor conversion

June 14, 2021 Element tested: Donation Pages tribute widget
View the experiment
 -9.5
Approaching Validity

How the way the gift frequency section on the the primary donation page is presented impacts conversion during year-end

June 14, 2021 Element tested: Donation Pages
View the experiment
 4.6
-75.2% drop

How communal language affects donor conversion rate from a recurring popup

June 14, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
 -75.2
69.5% lift

How an ipad image versus a book image affects email conversion rates for an eBook offer

June 14, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
 69.5
81.7% lift

How a “one click” donation experience impacted giving from current donors

June 10, 2021 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
 81.7
Approaching Validity

How communal language affects donor conversion rate during a matching gift campaign

June 21, 2021 Element tested: Communal Language Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue Revenue Value Proposition
View the experiment
 11.5
-36.9% drop

How minimized navigation and design affects conversion

June 10, 2021 Element tested: design donation page Donation Pages headline layout
View the experiment
 -36.9