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Donation Pages

-21.2% drop

How personalization affects clickthrough rate

January 3, 2018 Element tested: Donation Pages
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 -21.2
86.0% lift

How minimizing the content on the initial offer affects conversion rate on the sequential offer

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 86.0
-51.7% drop

How clarity affects clickthrough rate

January 3, 2018 Element tested: Donation Pages
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 -51.7
-37.7% drop

How removing key elements of a donation form affects revenue

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -37.7
Approaching Validity

How copy on a donation page affects the force of the value proposition

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 258.1
Not Valid

How multivariate copy changes on a primary donation page affects revenue

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -1000000.0