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Donation Pages

Approaching Validity

How live chat on a donation page affects revenue

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 18.9
62.2% lift

How a button’s value proposition affects revenue

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 62.2
Not Valid

How speaking to donor passion points affects donations

September 24, 2016 Element tested: Donation Pages
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 18.3
Not Valid

Understanding the perceived value of video to email recipients

January 3, 2018 Element tested: Donation Pages
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 -2.9
Not Valid

How the reasons NOT to give affects revenue

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 104.6
68.1% lift

How visually increasing urgency affects landing page conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 68.1
127.6% lift

How increasing the force of the value proposition affected CaringBridge’s donor conversion

September 8, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 127.6
-36.1% drop

How replacing 3rd party credibility via social validation affects revenue

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -36.1
439.3% lift

How testing the call-to-action on thank you page affects conversion

September 24, 2016 Element tested: Donation Pages Key Metrics | Revenue
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 439.3