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Donation Pages

-20.1% drop

How personalization and urgency affects clickthrough rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -20.1
104.4% lift

How adding suggested gift amounts affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 104.4
230.0% lift

How incentive and 3rd party credibility affects conversion rate

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 230.0
Approaching Validity

How strengthening the value proposition through a radical redesign affects donations

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 33.3
28.0% lift

How increasing clarity through personalized copy affects the force of the value proposition

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 28.0
249.9% lift

How the email capture offer affects donation conversion rate

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 249.9
Not Valid

How the email capture offer affects conversion rate

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -2.7
-65.3% drop

How adding additional options to a donation form affects conversion

April 20, 2019 Element tested: Donation Pages
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 -65.3
Approaching Validity

How the landing page layout affects donor conversion

April 20, 2019 Element tested: Donation Pages
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 382.6