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Donation Pages

100.0% lift

How conveying value in the donate button affects traffic

September 24, 2016 Element tested: Donation Pages
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 100.0
Not Valid

The impact of the messaging approach for the same value proposition of Imprimis

September 24, 2016 Element tested: Donation Pages
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 13.4
-26.9% drop

How using a timer to reduce anxiety affects conversion rate

April 21, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -26.9
51.9% lift

How streamlining the tribute widget affects clickthrough rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 51.9
Approaching Validity

How a radically different message approach affects conversion

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 22.3
-17.6% drop

How specificity affects conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -17.6
39.4% lift

How reducing donation form friction affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 39.4
-20.2% drop

How the friction added with website navigation affects conversion rate

December 2, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -20.2
-20.1% drop

How personalization and urgency affects clickthrough rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -20.1