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Donation Pages

-31.6% drop

How dividing the survey process affects number of survey responses generated (first iteration)

September 26, 2016 Element tested: Donation Pages
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 -31.6
-25.7% drop

How giving donors an exit path affects conversion

December 14, 2016 Element tested: Donation Pages Key Metrics | Revenue
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 -25.7
Not Valid

How high visitor motivation affects donation page experiments

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -0.7
Approaching Validity

How message tone of an email affects response rate

January 3, 2018 Element tested: Donation Pages
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 84.8
Approaching Validity

How reducing form friction on email acquisition affects donor conversion

June 3, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 93.7
Not Valid

How low visitor motivation affected value proposition arguments

September 27, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 90.8
Not Valid

How adding a Donate Now button at the top affects revenue

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 9.5
Approaching Validity

How the location of a success indicator affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -47.7
Not Valid

How a quick donate button at the top of a donation page affects donor conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 4.9