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Donation Pages

74.0% lift

How emphasizing a primary call to action in the navigation can affect donations

April 20, 2019 Element tested: Donation Pages
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 74.0
Not Valid

How Imprimis’s value proposition affects conversion rates

September 27, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -13.9
Not Valid

How adding clarity to the action affects donors

April 20, 2019 Element tested: Donation Pages
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 81.7
Approaching Validity

How visitor motivation affects donor conversion

October 28, 2020 Element tested: Donation Pages Key Metrics | Revenue
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 -34.8
Approaching Validity

How the popularity of 3rd party credibility can affect conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 25.7
Approaching Validity

How reducing copy for highly motivated donors affects conversion

January 3, 2018 Element tested: Donation Pages
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 134.3
172.8% lift

How focusing on the product-level value proposition affects revenue

September 24, 2016 Element tested: Donation Pages Key Metrics | Revenue
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 172.8
Approaching Validity

How reducing form functionality affects donor conversion rate

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -13.8
Approaching Validity

How the right value proposition can affect conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 186.5