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Donation Pages

74.0% lift

How emphasizing a primary call to action in the navigation can affect donations

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 74.0
21.7% lift

How soliciting the donor’s opinion affects the gifts acquired

May 21, 2020 Element tested: Donation Pages Key Metrics | Revenue
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 21.7
Not Valid

How the copy on the page affects conversion of a highly motivated audience

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 3.8
439.3% lift

How testing the call-to-action on thank you page affects conversion

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 439.3
64.4% lift

How increasing the clarity of the value proposition affects donor conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 64.4
-15.3% drop

How increasing copy length and clarity affects clickthrough rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -15.3
-81.0% drop

How adding video to an donation page affects revenue

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 -81.0
Not Valid

How the value communicated in a link can affect donations

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 99.1
Approaching Validity

Validating a series of experiment results using an A/A experiment

August 19, 2015 Element tested: Donation Pages
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 28.9