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Donation Pages

Not Valid

How a change in tone of the landing page affects the performance

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -2.3
-47.0% drop

How an assumed value proposition affects traffic

January 3, 2018 Element tested: Donation Pages
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 -47.0
26.4% lift

How clarifying the value proposition of a donation page affects conversion rate and negative feedback

September 24, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 26.4
-17.2% drop

How donor-centric language affects clarity and clickthrough rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -17.2
Not Valid

How the imagery of a page affected the campaign performance

September 25, 2016 Element tested: Donation Pages Key Metrics | Revenue
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 -2.0
Not Valid

How the landing page design affects conversion

September 24, 2016 Element tested: Donation Pages Key Metrics | Revenue
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 -16.7
-42.6% drop

How adding one required field affects donor conversion

April 20, 2019 Element tested: Donation Pages
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 -42.6
-28.2% drop

How creating a “shortcut” to the donation form affects conversion

March 28, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -28.2
74.0% lift

How emphasizing a primary call to action in the navigation can affect donations

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 74.0