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Donation Pages

37.4% lift

How a sliding bar on a campaign donation page allowing donors to adjust their impact influences donor conversion during a high urgency campaign

December 3, 2024 Element tested: clarity design Donation Pages imagery
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 37.4
Not Valid

How prequalifying stickybar audiences to a campaign impacts donor conversion rate

June 14, 2021 Element tested: cultivation Donation Pages pop-up Value Proposition
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 141.7
Approaching Validity

How trustmarks on a donation page impacted donations and revenue

December 14, 2020 Element tested: Donation Pages Donation Pages | Design Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
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 64.3
Not Valid

How continuity-based messaging affects recurring donor conversion

June 22, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 16.0
Approaching Validity

How adding a person’s name to the confirmation page of a pledge impacts donor conversion

June 14, 2021 Element tested: Donation Pages
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 -14.3
-42.6% drop

How adding one required field affects donor conversion

June 10, 2021 Element tested: Donation Pages
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 -42.6
Approaching Validity

How does a homepage takeover affect year end donations and revenue?

June 21, 2021 Element tested: Donation Pages Friction Key Metrics | Revenue Revenue
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 11.5
Not Valid

How does a cye campaign specific donation page affect revenue?

June 21, 2021 Element tested: Donation Pages Key Metrics | Revenue Revenue
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 261.4
35.8% lift

How the order placement of the credit card fields impacts conversion on a primary donation page

June 10, 2021 Element tested: credit card Donation Pages donation pathway Friction Key Metrics | Revenue Revenue
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 35.8