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Donation Pages

Approaching Validity

How refreshing imagery affects conversion

January 3, 2018 Element tested: Donation Pages
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 19.8
1,209.2% lift

How does longer form email copy affects clickthrough rate and donation conversion rate?

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 1209.2
Not Valid

How a shift in copy tone affects clicks

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -1.7
-30.6% drop

How increasing personalization affected donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -30.6
Not Valid

How will just adding the calls-to-action affect donations and email acquisition

January 3, 2018 Element tested: Donation Pages
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 -1000000.0
Not Valid

How value proposition affects donor conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 6.3
Not Valid

How adding a login option back to the donation form affects conversion rates

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -4.5
Approaching Validity

How the right premium affects conversion

April 20, 2019 Element tested: Donation Pages
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 135.4
-65.0% drop

How a change to the donation page headline affects conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 -65.0