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Donation Pages

Approaching Validity

How clarifying the value proposition affects donations

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 22.2
Not Valid

How a radical treatment to the primary donation page affects average gift size

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 7.2
-56.5% drop

How a direct ask affects traffic to the donation page

January 3, 2018 Element tested: Donation Pages
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 -56.5
Approaching Validity

How reducing the required steps affects perceived value and donor conversion

May 3, 2020 Element tested: Donation Pages
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 -41.2
59.7% lift

How clarifying the value proposition affects donor conversion rate

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 59.7
553.3% lift

How refining the donation value proposition affects conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 553.3
Not Valid

How refining the value proposition affected the follow-on HAFA gifts

January 4, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 1.8
Not Valid

How speaking to donor passion points affects donations

September 26, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 18.3
Not Valid

How instrumentation error affects a donation button test

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 10.1