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Donation Pages

-7.7% drop

How increasing the content on the page affects email acquisition

January 4, 2018 Element tested: Donation Pages
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 -7.7
Not Valid

How adding a homepage overlay affects donor conversion rate

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 1.7
Not Valid

How suggested donation amounts affect conversion rate and average gift

May 10, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 1.8
16.8% lift

How highlighting urgency on a donation page affects donor conversion

January 12, 2018 Element tested: Donation Pages
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 16.8
89.4% lift

How urgency and a repositioned call-to-action increased donations by 89.4%

January 12, 2018 Element tested: Donation Pages
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 89.4
87.7% lift

How adding urgency to a repositioned call to action affects clickthrough rate

January 12, 2018 Element tested: Donation Pages Email Fundraising Email Fundraising | Subject Line
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 87.7
-18.1% drop

How removing creative elements affects conversion

January 3, 2018 Element tested: Donation Pages
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 -18.1
34.7% lift

How adding a gift array affects conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 34.7
11.9% lift

How removing a graphic banner affects conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 11.9