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Donation Pages

-69.7% drop

How a more modern donation form user experience affects donor conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -69.7
63.6% lift

How a direct call to action affects clickthrough rate

January 12, 2018 Element tested: Donation Pages
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 63.6
21.0% lift

How increasing personalization on a donation page affects donor conversion

November 22, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 21.0
54.0% lift

How a softer call-to-action affects clickthrough rate

September 25, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 54.0
-51.6% drop

How a softer call to action affects conversion

September 26, 2016 Element tested: Donation Pages
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 -51.6
Not Valid

How creating a secure donation page affects donor conversion

September 25, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 0.8
443.2% lift

How increasing the force of the value proposition affects revenue

September 25, 2016 Element tested: Donation Pages Key Metrics | Revenue
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 443.2
94.3% lift

How removing third-party quotes affects donor conversion

January 3, 2018 Element tested: Donation Pages
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 94.3
Approaching Validity

How a direct donation ask vs a premium offer affects conversion rate

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -57.4