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Donation Pages

Not Valid

The importance of reinforcing the value proposition for sake of giving, even if we lose more emails.

April 20, 2019 Element tested: Donation Pages
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 -25.1
175.6% lift

How additional friction from a verification screen affects revenue

September 5, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 175.6
121.5% lift

How an additional verification screen in the donation process affects donor conversion

January 12, 2018 Element tested: Donation Pages
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 121.5
-59.5% drop

How impact language affects donor conversion rate

May 7, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -59.5
Not Valid

How creating unique landing pages for every email in a campaign affects donations

April 20, 2019 Element tested: Donation Pages
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 -11.0
Approaching Validity

How personalization in donation page headline copy affects donor conversion

January 3, 2018 Element tested: Donation Pages
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 21.8
44.8% lift

How a radical donation page redesign affects donor conversion

June 3, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 44.8
104.6% lift

How direct language affects donor conversion

January 12, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 104.6
-69.7% drop

How a more modern donation form user experience affects donor conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -69.7