let us help

Donation Pages

Not Valid

How taking advantage of high visitor motivation affects follow on donations

September 25, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
 60.5
Not Valid

The importance of reinforcing the value proposition for sake of giving, even if we lose more emails.

April 20, 2019 Element tested: Donation Pages
View the experiment
 -25.1
175.6% lift

How additional friction from a verification screen affects revenue

September 5, 2018 Element tested: Donation Pages Key Metrics | Revenue
View the experiment
 175.6
121.5% lift

How an additional verification screen in the donation process affects donor conversion

January 12, 2018 Element tested: Donation Pages
View the experiment
 121.5
-59.5% drop

How impact language affects donor conversion rate

May 7, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
 -59.5
Not Valid

How creating unique landing pages for every email in a campaign affects donations

April 20, 2019 Element tested: Donation Pages
View the experiment
 -11.0
Approaching Validity

How personalization in donation page headline copy affects donor conversion

January 3, 2018 Element tested: Donation Pages
View the experiment
 21.8
44.8% lift

How a radical donation page redesign affects donor conversion

June 3, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
View the experiment
 44.8
104.6% lift

How direct language affects donor conversion

January 12, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
 104.6