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Donation Pages

-34.5% drop

How adding membership level indicators affects membership renewal

May 5, 2016 Element tested: Donation Pages
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 -34.5
44.1% lift

How the strength of the value proposition affects pay-per-click donor conversion

May 4, 2016 Element tested: Donation Pages
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 44.1
Approaching Validity

How a broader value proposition in the headline affects email acquisition

May 3, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -2.7
14.4% lift

How a stronger value statement in a headline affects donor conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 14.4
Approaching Validity

How the friction added with website navigation affects conversion rate

January 12, 2018 Element tested: Donation Pages Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate Key Metrics | Revenue
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 -17.4
-28.8% drop

How increasing urgency in email copy affects clickthrough rate

January 12, 2018 Element tested: Donation Pages Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate Key Metrics | Revenue
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 -28.8
Approaching Validity

How increasing clarity in email copy affects donor conversion rate

January 12, 2018 Element tested: Donation Pages Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate Key Metrics | Revenue
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 55.1
146.5% lift

How a radical redesign affects the force of the value proposition

April 20, 2019 Element tested: Donation Pages
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 146.5
Not Valid

How taking advantage of high visitor motivation affects follow on donations

September 25, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate
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 60.5