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Donation Pages

-7.5% drop

How relevancy and urgency affect open-rate

April 20, 2019 Element tested: Donation Pages Email Fundraising Email Fundraising | Subject Line
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 -7.5
-19.8% drop

How placement of a thermometer affects donor conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -19.8
18.4% lift

How the force of the value proposition affects donor conversion rate

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 18.4
Not Valid

How donation page design affects donor conversion rate

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 3.1
163.7% lift

How the force of the value proposition affects donor conversion rate

January 12, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 163.7
Not Valid

How the length of the value proposition affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -0.9
Not Valid

How donor page redesign affects visitor motivation

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -21.3
49.4% lift

How reinforcing the value proposition and adding a call-to-action affects donor conversion.

December 14, 2016 Element tested: Donation Pages Key Metrics | Revenue
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 49.4
Not Valid

How a membership offer impacted instant donor conversion on a premium donation page

January 5, 2018 Element tested: Donation Pages
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 0.1