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Experiments Round 2
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Highest Lift
Not Valid
The impact of reinforcing the value of a premium offer on donor conversion
August 15, 2022
Element tested: Donation Pages donor conversion multi-offer campaign Value Proposition
View the experiment
9.7
1660574098
47.5% lift
How the placement of a campaign’s thermometer impacts campaign revenue
June 14, 2021
Element tested: Donation Pages evidential social proof thermometer
View the experiment
47.5
1623696780
100.0% lift
How form formatting improved donor conversion rate
November 1, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
100.0
1572620160
Not Valid
How inviting donors to stand in the gap for those struggling with inflation impacts donor conversion
August 18, 2022
Element tested: Donation Pages donor conversion
View the experiment
-17.3
1660851873
Not Valid
How using a homepage takeover vs a pop up impacted giving during a high urgency campaign
August 12, 2022
Element tested: Donation Pages donor conversion high urgency
View the experiment
82.3
1660334499
Approaching Validity
How adding a personalized monthly call out to staff donation pages affects recurring donor conversion rate
August 12, 2022
Element tested: Donation Pages donor conversion
View the experiment
-43.9
1660334022
Not Valid
How does adding a humanized sticky bar to an instant donation page affect instant donation pages?
August 19, 2022
Element tested: Donation Pages donor conversion Sticky Bar
View the experiment
3.7
1660924446
Not Valid
How strengthening the value proposition with a radical redesign to the copy on an instant donation page affects average gift
September 26, 2022
Element tested: body copy Donation Pages donor conversion Key Metrics | Conversion Rate Value Proposition
View the experiment
45.1
1664214124
129.4% lift
How a pop-up inviting one-time donors to convert their donation to recurring impacts recurring donor conversion on donation pages
September 6, 2024
Element tested: call to action Donation Pages Popup Recurring Giving Value Proposition
View the experiment
129.4
1725635022
Page 6 of 78
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