let us help

Donation Pages

Approaching Validity

How reducing navigation affects donor conversion

April 20, 2019 Element tested: Donation Pages
View the experiment
 195.1
85.7% lift

How congruency between email and landing page value propositions affect donor conversion

February 21, 2020 Element tested: Donation Pages
View the experiment
 85.7
693.1% lift

How an engagement device affects clickthrough rate versus a direct ask

September 12, 2016 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
View the experiment
 693.1
-26.9% drop

How different background images on a donation page affect donor coversion

January 12, 2018 Element tested: Donation Pages
View the experiment
 -26.9
Approaching Validity

How the kind of offer in an appeal affects donor conversion.

January 12, 2018 Element tested: Donation Pages Key Metrics | Revenue
View the experiment
 25.6
242.4% lift

How a direct donation ask affected donor conversion after a name acquisition offer.

January 12, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
View the experiment
 242.4
46.2% lift

How simplifying and reinforcing the value proposition affects donor conversion.

January 12, 2018 Element tested: Donation Pages
View the experiment
 46.2
62.2% lift

How a button’s value proposition affects revenue

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
View the experiment
 62.2
Not Valid

How an offer with low appeal affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Revenue
View the experiment
 -1000000.0