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Donation Pages

Approaching Validity

How adding credibility and clarity to the landing page affects conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 34.7
134.2% lift

How a radical redesign that reduces friction and increases the force of the value proposition affects donor conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 134.2
Not Valid

How a new landing page design impacted donor conversion

November 10, 2016 Element tested: Donation Pages
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 0.7
Not Valid

How a targeted HAFA secondary ask impacted donor response rates

January 4, 2018 Element tested: Donation Pages
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 6.3
119.5% lift

How reducing the number of calls-to-action affects engagement

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 119.5
137.6% lift

How the navigational buttons impacts traffic driven to the donation page

May 7, 2019 Element tested: Donation Pages
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 137.6
22.9% lift

How the kind of buttons used for gift amounts affects donor conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 22.9
82.2% lift

How simplifying donation page copy affects conversion.

March 28, 2018 Element tested: Donation Pages
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 82.2
49.8% lift

How the kind of ask in an email affects click through and donations

April 20, 2019 Element tested: Donation Pages
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 49.8