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Donation Pages

62.6% lift

How removing donation language from the CTA of an email appeal impacts click-through and donations.

January 12, 2018 Element tested: Donation Pages
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 62.6
Not Valid

How the value proposition of the donation page impacted conversion

September 19, 2019 Element tested: Donation Pages
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 8.6
-27.5% drop

How urgency in the subject line impacts open and click rates

April 20, 2019 Element tested: Donation Pages Email Fundraising Email Fundraising | Subject Line
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 -27.5
100.0% lift

How a soft ask in an email appeal can motivate more people to convert.

January 4, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 100.0
Not Valid

How an empty thermometer affects donor conversion

January 8, 2018 Element tested: Donation Pages
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 5.5
-64.5% drop

How simplifying copy in an email can impact click rate

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 -64.5
560.2% lift

How a video impacts the conversion rate of a donation page

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 560.2
-54.0% drop

How emphasizing recurring giving impacts overall revenue

January 10, 2017 Element tested: Donation Pages Key Metrics | Revenue
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 -54.0
Approaching Validity

How adding credibility and clarity to the landing page affects conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 34.7