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Donation Pages

-84.8% drop

How the level of detail in the messaging impacts the email response rate

April 20, 2019 Element tested: Donation Pages
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 -84.8
Not Valid

How visually highlighting security impacted donor conversion

January 5, 2018 Element tested: Donation Pages
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 4.4
Not Valid

How an optional phone number field impacts donor conversion

January 8, 2018 Element tested: Donation Pages
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 -1.6
Not Valid

How evidentials of success impacted subscriber click through rate

January 4, 2018 Element tested: Donation Pages
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 23.0
34.6% lift

How candid tone in an email appeal impacts click-through and donations.

January 12, 2018 Element tested: Donation Pages
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 34.6
11.5% lift

How donation page imagery affects average gift

January 8, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 11.5
-35.8% drop

How the frequency and display of the call to action impacted donor conversion

January 5, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 -35.8
196.6% lift

How passive “advertising” impacts a subscribers likelihood to give

May 1, 2019 Element tested: Donation Pages
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 196.6
14.4% lift

How security indicators on a donation form affect donor conversion

January 3, 2018 Element tested: Donation Pages
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 14.4