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Donation Pages

Not Valid

How the call-to-action of the button impacted donor conversion

January 4, 2018 Element tested: Donation Pages
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 95.9
276.5% lift

How removing the recommended donation amount increased the perceived value of an offer

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 276.5
46.4% lift

How addressing a new segment of donors on the homepage impacted donor conversion

January 5, 2018 Element tested: Donation Pages
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 46.4
-78.2% drop

How simplifying the design and expanding the content affects revenue

January 3, 2018 Element tested: Donation Pages
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 -78.2
204.1% lift

How multichannel cultivation impacts year end giving

April 23, 2020 Element tested: Donation Pages Key Metrics | Revenue
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 204.1
26.0% lift

How isolating a quantified ask affects clickthrough rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 26.0
63.9% lift

How straightforward copy and a quantified ask affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 63.9
Not Valid

How reducing visual friction on the donation page impacted donor conversion

January 3, 2018 Element tested: Donation Pages
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 4.8
Not Valid

How a homepage donation ask impacted donor conversion

January 5, 2018 Element tested: Donation Pages
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 11.4