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Donation Pages

Approaching Validity

How changing the value proposition on a donation page can impact overall revenue

January 12, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 50.5
Not Valid

How positive or negative tone in donation page copy impacts donor conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -12.7
22.2% lift

How adding a personal testimony strengthens the value proposition and impacts clicks

January 12, 2018 Element tested: Donation Pages Key Metrics | Revenue
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 22.2
Not Valid

How removing a gift array on mobile devices affects donor conversion

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -10.5
-72.8% drop

How adding a specific donation ask in an email appeal affects click rate

January 4, 2018 Element tested: Donation Pages
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 -72.8
Approaching Validity

How the power of match language affects conversion

January 8, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -26.6
Not Valid

How a stepped approach on a donation page affects conversion rate

January 4, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 26.4
91.1% lift

How the placement of an inline offer impacts conversion

January 5, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 91.1
Not Valid

How mentioning a specific giving amount in the call-to-action of an email impacts click-rate.

April 20, 2019 Element tested: Donation Pages Key Metrics | Conversion Rate
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 10.9