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Donation Pages

67.5% lift

How different value propositions on an in-site donation ask affect revenue

February 18, 2020 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 67.5
Not Valid

How different value propositions on an in-site donation ask affect clickthrough rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate Key Metrics | Revenue
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 -16.1
Not Valid

How direct copy affects donation page conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -3.2
272.1% lift

How a radical redesign of an email appeal and donation page affected donor conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 272.1
Not Valid

How navigation impact donor conversion rate on landing pages

January 4, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 -25.1
Not Valid

How adding value proposition copy to a donation page affects conversion rate

January 3, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 10.1
Approaching Validity

How active language in the call to action increases donor conversion

April 20, 2019 Element tested: Donation Pages Key Metrics | Revenue
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 46.5
Not Valid

How a campaign-focused ad impacted donor conversion during a money bomb

January 4, 2018 Element tested: Donation Pages Key Metrics | Conversion Rate
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 11.6
Not Valid

How a radical redesign impacted the Membership campaign

January 5, 2018 Element tested: Donation Pages
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 9.5