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Donation Pages

Approaching Validity

How a radical redesign impacted donor conversion during a high urgency campaign

August 16, 2021 Element tested: body copy Donation Pages header
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 19.1
Approaching Validity

How specificity in the value proposition affects donor conversion rate

August 24, 2021 Element tested: Donation Pages Value Proposition
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 -29.4
Not Valid

How adding trustmarks to a donation page affected gifts

August 26, 2021 Element tested: Donation Pages
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 -18.9
Not Valid

How simplifying the primary header on the Focus site for mobile devices impacts donor conversion

September 8, 2021 Element tested: Donation Pages Friction mobile
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 11.3
Not Valid

How ordering a donation form into steps impacts donor conversion

October 13, 2021 Element tested: Donation Pages returning visitor
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 1.7
Not Valid

Impact of reducing mental anxiety by adding, “cancel anytime” to a monthly donation page

November 16, 2021 Element tested: Donation Pages
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 38.7
Approaching Validity

How a premium impacted donor convertion

November 16, 2021 Element tested: Donation Pages
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 -19.5
52.0% lift

How removing video and simplifying the donation form affect conversion

November 23, 2021 Element tested: Donation Pages
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 52.0
102.9% lift

How emphasizing data security on a petition impacted donor conversion rate

August 15, 2022 Element tested: Donation Pages Donation Pages | Copy donor conversion
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 102.9