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Experiments Round 2
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Sort by:
Most recent
Highest Lift
106.3% lift
How extended value proposition email copy affects donor conversion
December 4, 2019
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
106.3
1575432104
Not Valid
How adding value proposition to a donation page can affect donor conversion
January 17, 2018
Element tested: Donation Pages
View the experiment
-2.2
1516222372
-82.6% drop
How adding a premium to a donation page impacts donor conversion
January 3, 2018
Element tested: Donation Pages
View the experiment
-82.6
1515012356
132.1% lift
How aligning a Facebook ad image with the interests of the target audience affects email acquisition rate
July 23, 2019
Element tested: Donation Pages
View the experiment
132.1
1563907349
474.4% lift
How a campaign slidedown impacts donor conversion on the homepage
January 24, 2019
Element tested: Donation Pages
View the experiment
474.4
1548344229
Not Valid
How premium-specific donation page copy affects donor conversion
January 8, 2018
Element tested: Donation Pages Key Metrics | Conversion Rate
View the experiment
-26.5
1515424731
110.4% lift
How the type of ask in an appeal affects click rate
January 4, 2018
Element tested: Donation Pages
View the experiment
110.4
1515106407
74.6% lift
How a related DVD premium offer impacts donor conversion and revenue on a course ‘Thank You’ page
January 6, 2020
Element tested: Donation Pages Key Metrics | Revenue
View the experiment
74.6
1578344161
14.3% lift
How the value proposition on a website pop-up can impact clicks to a donation page.
January 4, 2018
Element tested: Donation Pages
View the experiment
14.3
1515106412
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